Marketing Your Library's Electronic Resources : A How-To-Do-It Manual for Librarians
(Book)

Book Cover
Average Rating
Author
Kennedy, Marie R.,
Contributors
LaGuardia, Cheryl, author.
Published
Chicago : ALA Neal-Schuman, an imprint of the American Library Association, 2018.
Edition
Second edition.
Physical Desc
xxi, 218 pages : illustrations ; 28 cm.
Status
Available from another library
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Copies

LocationCall NumberStatus
Lamar Community College Library (C426.lc) - GENERALZ 692 .C65 K46On Shelf

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Subjects

LC Subjects
Digital libraries -- Marketing.
Electronic information resources -- Marketing.
Libraries -- Marketing -- Case studies.
Libraries -- Marketing.
Libraries -- Special collections -- Electronic information resources.

More Details

Published
Chicago : ALA Neal-Schuman, an imprint of the American Library Association, 2018.
Format
Book
Edition
Second edition.
Language
English

Notes

Bibliography
Includes bibliographical references and index.
Description
If your patrons really understood how much we make available to them online, they wouldn't go to alternative information providers and they wouldn't wonder where "all that money" for libraries goes. But our online systems don't make e-resources very accessible. To get your patrons to use the resources to their fullest potential-- and clamor for more-- you need to develop an e-resource marketing plan. Kennedy and LaGuardia are here to help you do-it-yourself.
Language
Text in English.

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Citations

APA Citation, 7th Edition (style guide)

Kennedy, M. R., & LaGuardia, C. (2018). Marketing Your Library's Electronic Resources: A How-To-Do-It Manual for Librarians (Second edition.). ALA Neal-Schuman, an imprint of the American Library Association.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Kennedy, Marie R. and Cheryl, LaGuardia. 2018. Marketing Your Library's Electronic Resources: A How-To-Do-It Manual for Librarians. ALA Neal-Schuman, an imprint of the American Library Association.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Kennedy, Marie R. and Cheryl, LaGuardia. Marketing Your Library's Electronic Resources: A How-To-Do-It Manual for Librarians ALA Neal-Schuman, an imprint of the American Library Association, 2018.

MLA Citation, 9th Edition (style guide)

Kennedy, Marie R.,, and Cheryl LaGuardia. Marketing Your Library's Electronic Resources: A How-To-Do-It Manual for Librarians Second edition., ALA Neal-Schuman, an imprint of the American Library Association, 2018.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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