"Be your own boss/ Whether you're looking to earn extra money or are ready to grow you side hustle, [this book] is the first step toward entrepreneurship. With more than 40 years of experience and advice shared on Entrepreneur.com and Entrepreneur magazine, the team at Entrepreneur is uniquely qualified to guide a new generation of bold individuals like you looking to make it happen on their own terms. Coached by business experts, practicing business owners, and thriving entrepreneurs, [this book] uncovers what you need to know before taking the plunge, securing finances, launching your venture, and growing your business form startup to household name. Learn how to: Avoid analysis paralysis when launching a business ; Define and research your ideal audience ; Test ideas in the real world before going to market ; Pitch and win funding from venture capitalists, apply for loans, and manage cash advances ; Evaluate if a co-working space is the right move for you ; Run successful Facebook and Google ads as part of your marketing campaign ; Use micro-influences to successfully promote your brand on social media."-- Back cover.